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Amid constant adjustments to social media algorithms and search engine rankings, it can feel near impossible to get your content noticed. While organic search is the free and perhaps more comfortable option, the chances of going viral without putting some money on the table are slim.
What is Social Media Advertising?
Social media advertising, or social media targeting, are advertisements served to users on social media platforms.
Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when the target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
In this blog post, we’ll cover all the ins and outs of social media advertising, from managing a campaign to different types of ads, as well as practical examples of how to put them into practice.